News // page 20
According to recent stats from Nielsen Music, digital download music sales are plummeting while streaming continues to boom. During the last week in August, digital downloads in the U.S. plummeted to 15.66 million – its lowest weekly volume since 2007 – whereas on-demand audio and video streams rose to 6.6 billion – its highest weekly volume ever.
Economists Luis Aguiar and Joel Waldfogel looked at music sales in countries Spotify operated in between 2013 and 2015, and concluded that: “Spotify use displaces permanent downloads” — that is, if you’re getting your music from Spotify, you don’t need to buy it from iTunes. But they also found that “Spotify displaces music piracy,” and that the two trends balance each other out: “Interactive streaming appears to be revenue-neutral for the recorded music industry.”
It’s easy to focus on the technology we use while mixing and mastering a track, but what happens to the sound after it leaves our speakers? How is that sound actually perceived by the brain? There are many mixing techniques we can use to trick the brain in to hearing what we want it to hear.
This basically falls under the heading of psychoacoustics, and with knowledge of a few psychoacoustic principles, there are ways that you can essentially ‘hack’ the hearing system of your listeners to bring them a more powerful, clear and ‘larger than life’ exciting experience of your music. Knowing how the hearing system interprets the sounds we make, we can creatively hijack that system by artifically recreating certain responses it has to particular audio phenomena.
We are proud to be featured on EDMJoy.com. From the pool of rising talent comes another new up and coming artist, a DJ and Producer from the Netherlands, Beati Sounds. His new release, “Star Beach And Sun,” features a bounce/big room vibe, with various different sounds accenting the song. With a powerful buildup, with a mix of sharp synths and keys, followed up by a strong, bassy and in-your-face drop that fuses the elements of both big room and bounce.